Theology that Matters has reached another milestone this week, and you know how it is with milestones: the more you reach, the fewer you have left to reach. So what is this recent milestone? The blog surpassed 78,000 views for the year, which eclipses last year’s total views of 77,952! I’m hoping to reach the 80,000 mark, but who knows. Blogs are really quite fickle. On posts that I think will generate a lot of traffic, go unnoticed, while those that I write without much thought, garner thousands of hits.
For instance, the year’s current post with the most views is C.S. Lewis on “The Lessor of Two Evils.” Never thought it would garner more than 7,000 hits for the year. But it has, and is currently the number one post. I will gladly take it, because when people read one post, they are likely to read another. This is why I count views more importantly than visits. Views means that someone came and stayed for a while, where as a visitor can come and leave without looking at a thing.
As for Theology that Matters, we will press on trying to bring quality work for my viewers. You may not agree, but I hope you will at least consider.